MacEwan Athletics
Edmonton, AB
Go Griffins
For the 2003-2004 season, the MacEwan College Griffins needed a new visual identity. Working with MacEwan's Athletics Department we developed a strong new look, one that "raised the bar for College athletics print materials."
"The work that Box Clever did on our new look has definitely raised the bar for College athletics print materials."
-Ian Robertson, MacEwan College
Consistency
The problem that the Griffins had in the past was inconsistent print materials, and images that didn't speak to their target demographics, the student body at MacEwan. We developed one look and carried it across to everything that was printed that season. We designed their program that was handed out at every game for every sport that season, "The Griff", a game day insert, and all event tickets. We also developed pocket-sized game-day calendars that were available campus-wide, Athlete and staff ID cards, and 4 foot by 4 foot posters that were hung in the cafeteria and in the MacEwan Centre.
Still Going
The general look that we developed for the program is still in use today, and can be seen on present print and web materials.
