Building the Clark Builders Brand

It's all in the relationship.

According to Clark Builders' President Paul Verhesen, “Clark Builders is a people company that happens to be really good at construction.” At Box Clever, we couldn't agree more! We've been working with these great people since 2005, building unified branding messages in lots of different ways.

Clark Builders Website
www.clarkbuilders.com

If you build it, they will come.

Our first project with Clark Builders was to build a Jobs website. With lots of positions available within the company, Clark Builders wasn't getting the applicants they needed to fill the positions. The solution? A website devoted to advertising their job opportunities, and a place where people could find those opportunities. The result? Applications went through the roof!

Because Clark Builders always has a lot of projects on the go, building their website in WebGuide was the perfect way to enable their people to easily update and file their projects by division. The website also features many quotes, reinforcing the company and their corporate culture. Another highlight of the Clark Builders website? A built-in social networking feature which enables job seekers to share details of available positions at Clark Builders on Facebook and Twitter...an HR dream come true!

Consistency is key.

“Where Box Clever has come into the picture so well is that you have picked up on our cultural aspects and you've respected that, and reflected that in our branding materials that everybody sees in the marketplace.”

 

• Paul Verhesen
• President
• Clark Builders

Whether in magazine or newspaper ads, posters, brochures, or stationary, developing a consistent look has been a very important aspect of the work we've done with Clark Builders. We tweaked the logos, wrote rules for usage, created disks with all the files with the proper logos for each project, and developed logo usage guidelines that help to keep the visual identity consistent. And when it comes to ordering business cards, we made that process easier, too! At Box Clever, we built a website that enables Clark Builders to order business cards with the click of a button. They simply select the person's name who requires the cards and hit "go". Just like that, new business cards are on their way.

Picture it: The projects and people of Clark Builders.

One tremendously valuable project that we've taken on with Clark Builders has been building a library of photographs, featuring the company's people and projects. As part of our services, Box Clever oversees these professional photo shoots, resulting in high-quality images which have been featured on the website, posters, advertisements and brochures.

Photo Shoots Around Alberta

Custom Designed Hard Hats

Arguably one of the most unique projects we've done with Clark Builders was taking some of those photographs and artwork that we had previously produced and featuring them on custom-made hard hats. Used as corporate reward pieces, these hard hats were a challenge to produce, but the results are amazing!