Content Marketing

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What's the hype around Content Marketing?

Content marketing is a commitment, not a campaign. – Jon Buscall

Do you know how to speak to your customers so that they’ll listen? Does your website tell the story that you want it to tell? Are you creating content that is making your customers pay attention?

Your online presence needs to tell your story in a consistent way. People will form judgments on your brand very quickly, so your messaging needs to be interesting, engaging, and specifically curated with your audience in mind.

What is content marketing?

Content marketing is arguably one of the most important aspects of marketing. It is the creation and curation of content that is intended to connect consumers with a brand’s products and services. Good content marketing allows a business to differentiate itself and tell their story in a way that will create lasting relationships and build customer loyalty.

Consumers are constantly being bombarded with messaging, especially online. People are able to easily ignore information that they are not interested in. You want to make sure that your content is not being skimmed past; you want your customers to stop, click, read, and share.

People want content that is relevant and sharable. The ability to create content that is targeted to your specific audience is incredibly valuable.

How do I generate interesting content?

Before you can generate content that will grab your customer's’ attention, you need to know who your customers are. What is interesting to them, and how do they want to be sold to? The first step in content marketing is establishing your personas and building your brand story. After that, generating interesting content should come easier because you know exactly who you are talking to online.

Is content marketing time-consuming?

Creating engaging and relevant content does take valuable time. Let’s use blogging as an example, it is not as simple as just writing a post. In order to publish a good blog post, you must first research the topic and do a competitor comparison. Next, you write the content, edit it, and find images that are the correct size for the blog. Then it is important to optimize the blog for SEO prior to publishing it. The final step is pushing the blog out to your networks on social media, which requires post copywriting and more image creation.

Services

Content Audit: Is your existing content telling the story that you want it to tell? Are you using a consistent tone and proper imagery? We will review your website and social platforms to determine what is working and what needs more work.


Content Strategy: You want to capture the attention of your audience, but where do you begin? We will build a comprehensive content strategy for you so that your efforts are guided by a well-researched methodology. We can help with building personas, creating branding, and finding where and how your target audience spends their time online.


Copywriting: Our rock star in-house copywriters are experts in writing compelling content. We are proficient in creating engaging ad copy, authoring shareable blog posts, and weaving an interesting brand story throughout all of your online posts.