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Why Should You Advertise Online
Everyone is doing it.
88.5% of Canada’s population is active online. Digital marketing has rapidly increased in the past decade because customers are easy to reach online. All ages and demographics of consumers use internet search engines to find what they are looking for. Online advertising is critical if you want to be found before your competitors.
Paid advertising can be used to increase traffic to your website. We can help convince your customers to perform the actions that you want them to take on your website by creating highly relevant ads with your target personas in mind. You want your ads to be interesting and engaging, but not annoying. Creating high-quality ads that are optimized for conversions is what we do.
Failing to plan is planning to fail. That statement is true when it comes to online advertising and digital marketing in general. The best advertising campaigns start with a clear strategy. What are your goals, and how can we best obtain them? We work together with our clients to make a strategic plan, and we ensure that all of our efforts are pointed directly towards their goals.
Here at Box Clever, we love data. We really enjoy measuring the analytical outcomes from online advertising and making the data tell a story. We never just “set it and forget it” - we are constantly reviewing the outcomes of ad campaigns and making adjustments so that your ads are highly relevant to the audience you want to reach, while keeping your costs as low as possible.
It’s fast and easy.
Gone are the days where you would release an ad and have to wait days or even weeks to analyze your sales to measure its success. Using online advertising like Google AdWords and Facebook advertising, we can publish an ad and receive fast feedback on its potential for performance. If something doesn’t work, we can make a quick adjustment to improve the outcome.
Most importantly - it’s inexpensive.
You don’t have to break the bank to reach your desired audience. We can drive business with even the most modest of budgets by keeping your cost-per-clicks low.
What is the best platform for online advertising?
Where you advertise depends on your goals, budget, and target personas.
Most businesses prioritize driving sales and building brand awareness through their digital marketing efforts. But before you can jump into online advertising, you need to know more about your desired outcomes.
Where do your customers spend their time online? Are you selling B2B or B2C? Are you trying to generate brand awareness, or directly drive sales? What is the best way to spend your budget for maximum return on investment?
There are many places to reach customers online. Search advertising, social media, blogs, review websites - these are just a few of the places that people frequent when they are making purchasing decisions. You may not need to be in all places at once, but rather you should focus your efforts (and dollars!) on where your best outcomes will be.
Together we will create a strategy that works for you.
Pay Per Click (PPC) and Paid Search: This affordable form of advertising means that you pay only for the clicks or impressions that occur, so you want those clicks to be as qualified as possible. From keyword research to implementation to ongoing maintenance of your PPC account, we can do it all.
Search engine marketing: All SEO efforts should align with the online advertising strategy. Here at Box Clever, our team of digital marketing strategists stay on top of all of the latest trends and technologies in search engine marketing so that you don’t have to.
Display advertising: With in-house graphic designers, we are able to create, implement, and track the most eye catching display ads.
Paid social media advertising: This is the best way to reach targeted audiences and perform reliable remarketing. Our digital marketing team can find exactly who you are looking to advertise to, and tailor your ads so that you can speak directly to your customers.
Retargeting and Remarketing: We can specifically target people that have already visited your website with ads on social media and the Google Display Network. They have already interacted with your business, and they are more likely to buy at this point in the sales funnel.