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What is Search Engine Optimization (SEO)?
We’ve all heard that term. But have you ever wondered how a website gets to the top of the results in a search engine like Google? That’s Search Engine Optimization.
There are over 3.5 billion Google searches every day. That staggering number presents a ton of potential for your business. People are using search engines to find the products and services that they are looking for more so now than ever before.
There is more to SEO than navigating search engine algorithms. Having an advantage over your competitors in search engine results is dependent on a number of factors, such as user experience and technical factors like schema markup and site speed. Local SEO is becoming more and more important, and mobile search now outranks desktop searches.
Change is constant with SEO. Algorithm updates are constantly reshaping the landscape of what works and what doesn’t. Tactics that may have worked a few years ago may now be hurting your chances of being found. Here at Box Clever, we stay on top of all updates and pride ourselves on being knowledgeable about the best tools out there.
Why is SEO important for your business?
“The best place to hide a dead body is on Page 2 of the search results.”
If you are not appearing towards the top of the search results, your customers are not finding you. The higher up you are on the search results, the more clicks you will get, and therefore, more traffic will end up on your website. SEO friendly websites result in better organic visibility, which means more results for you.
Good SEO is the first step to providing you with a competitive advantage. We can help you meet your objectives and grow your business by making you stand out from your competition online.
How do we optimize your website for search engines?
SEO isn’t magic. Instead, it is a mix of implementing best practices and experimenting to see what works best for you in your industry.
We encourage your website to rank better by offering the following services. Our goal is to send you more website traffic, qualified leads, and more conversions. Contact us to learn more about what we can do for you!
Website audit: We review the accessibility, architecture, and content of your website to provide recommendations based on SEO best practices. We will identify ways to increase visitor engagement on the site, ensuring goals are met with your website.
Competitive analysis: We will work with you to identify your top competitors and develop a strategy to compete effectively against them. If they are online, we can identify where and how to strategically outrank them.
Analytics implementation and reporting: Tracking your success online is critical. We will set you up with an Analytics account with customized goals and event tracking. You will be provided with regular reports to keep you updated on the progress of your SEO efforts.
Keyword research: Keyword research is performed using the latest tools to find the best terms that you should be ranking for in order to drive people to your website. We will match your targeted visitors’ online search patterns and behaviours to bring those customers to your website.
Ongoing onsite optimization: Using the latest technology in keyword research, we ensure that each page on your website is optimized, not only for search results but also for usability and conversions. We will optimize your entire website to maximize the exposure it receives, without negatively impacting your visitor engagement.
Link building: We search for opportunities to increase your “link juice” to strengthen the connections your website has to the online community. We will approach directories, referral partners, and online sources to obtain links back to your website, increase your rankings, and displace your competitors in search engine results.
We can help you get your content found by your ideal customers.
So if you want to increase your traffic, improve your website, and qualify your leads, contact us today.