Social Media Management
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What is social media marketing?
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook
Social media is the act of interacting with other people using a web-based communication tool. That’s a pretty broad definition, but ultimately it comes down to communicating with other people via the internet.
Businesses should be using social media to connect with their customers. Social media platforms are very effective tools for obtaining reviews, providing customer service, and building trust in your brand.
70-80% of people will research a company online before making a purchase or visiting in store. What does your social media say about your brand?
Like any form of advertising, a strategy is required to ensure your efforts on social media are aligned to your goals. How do your customers use social media? What do you want them to know about your business? What is the best way for you to engage with them? What platform is best for the content you’re creating?
We can help to clarify your goals and turn them into an actionable social media strategy.
Why should you care about social media?
83.4% of all internet users in Canada last year were on Facebook.
One of the top purchasing drivers of B2B buyers is being able to have conversations with people from the company on social media. This is just behind having a relevant industry website. People want to be connected, and social media is the best place to do that.
Social media is one of the most powerful marketing tools out there. It is an easy way to reach a large targeted audience while being able to track your ROI. It is where people are talking about your business and, whether it is a positive review or a complaint, it is a conversation you want to be a part of.
Social media is also a place where your customers will be giving you - and each other - honest feedback about their experience with your brand. So it is important to be listening to what is being said about your business and responding to that feedback in a timely and professional manner.
Keep the social in social media. Use it to build trusting relationships with your customers. If you are genuine and honest when things do go wrong, people tend to be more forgiving.
Management: Running a social media account is about more than just chatting with your community. In order to engage, you need to generate new and interesting content regularly. We can help by curating that content for you and posting it on a regular schedule at the most optimal time for your particular audience.
Listening: Are people talking about your brand online? You might have missed a glowing review - or worse - a complaint! We listen to what people are saying on social media about your brand, and that gives you the chance to gain valuable customer insights.
Reporting: How do you know if your social media efforts are worth the time and money? By measuring the ROI using analytics data, of course! We provide regular reports that outline the success of your efforts over time.