About the Client
InnoTech Alberta’s primary focus is to facilitate the conversation of applied research to economic, social and environmental benefits for Alberta. As a wholly owned subsidiary of Alberta Innovates, InnoTech works with Alberta Innovates to link basic research and commercial outcomes in accordance with the strategic directions for research and innovation as set out by the Government of Canada.
About the Project
There were two main goals for the new website; first, the new website needed to more accurately portray who InnoTech was with a modern design that allowed website users to find the information they are looking for quickly and easily. Secondly, the new website needed to address page load issues. With an average page load time of 11-13 seconds, the website was too slow and aggravated website users, causing them to leave the website.
Goal 1: Communicate who InnoTech is and what they do
To accomplish this goal Box Clever crafted a sleek new website that focused on InnoTech’s unique offerings and communicated their specialized expertise and services. Through careful planning with InnoTech staff, we identified the main focus areas and how to highlight this information. Using WordPress, Box Clever built customized listing pages and content areas so that InnoTech could upload or edit content in one area and that information would automatically populate throughout the site – rather than having to edit the content in multiple areas.
InnoTech is able to tie applicable services, success stories, facilities, associated links and staff members to any content page on the website. This allows InnoTech to highlight applicable content to the website user quickly, so they see all the content that pertains to that particular subject in one area.
The new InnoTech website also includes a full global search as well as page specific searches so that website users can easily the content they are looking for.
Goal 2: A faster website
Page Speed Matters!
If a website takes too long to load visitors leave and Google will also penalize the site by placing it lower in search results.
With an astoundingly slow page load time of 10-12 seconds per page, the old website was loading far too slowly. The new InnoTech website now loads pages in an average of one second - quite the change!