About the Client
The District of Sicamous is located on British Columbia’s scenic Shuswap Lake and is home to approximately 2,500 residents. Don’t let their small population fool you, Sicamous is the House-boating Capital of Canada and transforms into a bustling vacation hotspot throughout the summer season!
About the Project
Just last year, Sicamous made the move to totally overhaul their branding with a new logo, look, and feel that resonates with their residents and tourists alike. Their new website is the cornerstone of this rebrand. We worked with the district to breathe life into their exciting brand with a high-functioning, beautiful website.
The District of Sicamous website won the 2017 Marcom Gold award (website - municipality category) and the 2017 Davey Silver award (website - tourism category)! The Marcom awards are an international competition for marketing and communication professionals and are administered by the Association of Marketing and Communication Professionals (AMCP). The Davey awards honour the best in web, design, video, advertising, mobile & social from smaller agencies worldwide and are awarded by the Academy of Interactive and Visual Arts.
For many years, Sicamous's website was difficult to navigate and inconvenient to manage. The minimal functionality didn’t provide transparency the district needed to connect with their residents and businesses.
Sicamous's new website truly showcases their personality and youthful exuberance. Our planning and design process with the District was exciting; it included bold new colours, fun supporting graphics, photography, animations and an intuitive layout.
Sicamous has three main audience groups - Explore & Discover, Live Here and Business & Investment. Upon discovering this, we optimized the site map so each audience can access their interests within two clicks or less. Their current website content was migrated to our WebGuide CMS, allowing administrators to audit and adjust their content with ease.
New Municipals Tools and Modules
WebGuide’s optional Municipal tools and modules are excellent for increasing engagement; Sicamous took advantage of this opportunity by adding our tax calculator, business directory, staff directory, and polls to their website.
We loved this project and are excited to be working with Sicamous!
Visit the website: www.sicamous.ca
The new website addresses two hot topics for municipalities: involvement and transparency.
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