The initial layout of the homepage is focused on providing strong, prominent CTAs that direct the audience to the Executrade search process based on their role either as a professional or as an organization seeking a professional. An additional CTA has been incorporated into the design to highlight the opportunity to join the Executrade team itself. 

Box Clever designers wanted to created something that was fun, but also professional, blending B&W and Color imagery with hand drawn graphical elements. The primary and secondary colours of the Executrade brand were used to lay out both background and highlighted elements.

A custom industries carousel has been designed to provide Executrade a way to use photography and strong visuals to showcase their areas of search expertise by using large recognizable visuals. In addition, a B&W to Color hover effect helps convey the active selection to visitors while adding a playful element to the experience. 

Alongside the industries area, a custom statistics display, styled with the hand drawn graphic elements in the Executrade primary brand colors, has been created allowing Executrade to display clear, impactful numbers on both their effect and reach in the recruitment industry. 

You can check out the new site here.